The Slice

September 2016

ذو القعدة 1437

Goodbye summer

I would like to take a moment to reflect on our experience this summer.

As you may have read, we opened a store in Sahel, Egypt's North Coast, this summer- fifteen producers together, exhibiting and selling their products under one umbrella:  Farmers Market El Sahel 

It was a great experience for all of us partners because we learned about what you like at the beach, and what we can offer you there and how to improve on what we offer.  We learned about sharing space and working together and supporting each other.  We learned that delivery is a must. We learned that word of mouth is very important, and that being featured in  two summer magazines: Cairo to Sahel and Sahel Community Times is the best thing that can happen to us. Our face book page received a few thousand visitors and as many comments and likes. So thank you for being part of our success and thank you for a great summer.

And welcome eed el adha and the Fall season

Matrouh figs

Have you tasted the figs this summer? Especially the ones coming from Marsa Matrouh? Well, we have been busy drying figs and making jam. I took the old time favorite fig jam, cut the sugar by 30%

and added a twist of Matrouh to it by using a hint of mint. It turned out to be exquisite! The I replaced the mint with a sprig of homegrown lavender to tease your buds  and that too turned to be really special.

We are also working with Matrouh fig growers and are drying their varieties of figs. You will see them soon at the market. Really really nice flavors.

And the mangoes!! What a color when dried and what an intensive flavor!

Another wonderful fruit, chock full of anti-oxidants, vitamins, minerals, fiber,

flavor! Read about it here: Benefits of Mangoes

Our partner THE SPACE is inviting you to extend summer flavors a little longer and is  running a special on figs and mangoes! A 20% discount is offered on these two products until Septembre  21. So come and enjoy